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Reddit ipo 2020

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Reddit co-founder and Chief Executive Steve Huffman is hoping that retail investors will play a big role in the stock market debut. But several industry analysts questioned whether the "meme" stock trend will carry Reddit's stock over the long term. Wedbush internet securities analyst Ygal Arounian said it was unclear whether the influx of Reddit users, who were drawn to the company's forums to rally around buying certain stocks, including GameStop's shares in January, would be enough to support further growth at the company.

A Reddit spokesperson declined to respond to industry analysts' skepticism of its public company's growth prospects, citing the "quiet period" that accompanies the filing of paperwork with the Securities and Exchange Commission.

O , according to Breakingviews. That is despite the year-old company significantly trailing Facebook and other major social media companies in users and revenue. Reddit's appeal to advertisers is limited as it remains a sideshow in their marketing plans compared to platforms like Facebook that offer far larger audiences, said Matt Navarra, a Britain-based social media consultant whose previous clients include Google, the BBC and International Red Cross. This is because Facebook and YouTube lure marketers with highly targeted text and video ads that are designed to drive sales.

Reddit's users have also been critical of the platform carrying too much advertising. Reddit has taken a more hands-off approach to content moderation compared to its bigger rivals, counting on its loyal communities to police themselves. This approach has resulted in material such as hate speech that advertisers avoid, though the company has made progress in recent years in limiting that content.

Reddit has changed little in its basic features since it was spun off from magazine conglomerate Conde Nast in Securities and Exchange Commission. Discover the stories of your interest. Blockchain 5 Stories. Cyber-safety 7 Stories. Fintech 9 Stories. E-comm 9 Stories. ML 8 Stories. Edtech 6 Stories. Read the now! Indulge in digital reading experience of ET newspaper exactly as it is.

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This dominance is causing platforms more popular than Reddit to struggle. Right now, potential investors are in wait-and-see mode. Over the following months, Reddit will release more recent financials, and outline the opportunities and pitfalls it sees ahead. Reasonable people will come to their own conclusions over its ability to deliver future cash flows. He lives in Dripping Springs, TX with his wife and kids and welcomes bbq tips.

With two decades of business and finance journalism experience, Ben has covered breaking market news, written on equity markets for Investopedia, and edited personal finance content for Bankrate and LendingTree. Select Region. United States. United Kingdom. Taylor Tepper, Benjamin Curry. Forbes Advisor Staff, Editor. Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Was this article helpful?

Share your feedback. Send feedback to the editorial team. Rate this Article. Thank You for your feedback! Something went wrong. Please try again later. Best Ofs. Investing Reviews. More from. What Is A Limit Order? How Does It Work? By Kat Tretina Contributor. Information provided on Forbes Advisor is for educational purposes only. A collection of retail traders joined together to drive rallies in the shares of struggling companies such as GameStop, AMC Entertainment, and BlackBerry, to name a few.

This led to soaring share prices and short squeezes in certain stocks, causing panic among institutional investors and hedge funds, who lost a significant amount of money as a result of the forum. It is expected to go public within the next year, most likely the first quarter of , on the NYSE. You can unsubscribe at any time. Privacy policy. Check back here for more information when Reddit exposes further details.

However, Reddit has a much more unique product offering to which it has stayed true since the company was founded in , without acquiring or merging with other companies; therefore, it is expected that Reddit could have a smaller market value. Register your interest. By entering your email into the sign-up box above, we will notify you when Reddit has listed on its chosen exchange, along with other IPOs that may be of interest.

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Reddit makes most of its revenue through third-party advertising on the website. According to Public. Look out for when Reddit files an official report with the SEC for more in-depth details about profits and net losses over Perhaps Huffman believes that Reddit itself will become a meme stock after listing and it will be powered by retail traders looking for short-term wins. Therefore, Reddit may have a slight edge upon going public for its niche offering, although there have been reports of several competitors raising funds for possible IPOs over the upcoming months.

Therefore, more established investors may not take the company seriously and not want to invest in Reddit. A concern from users that has been vocalised on various forums is that Reddit may need to start generating more income once it lists as a publicly traded company, in order to please shareholders, resulting in more advertisements on the website.

It could even make its premium membership model mandatory for all users. If Reddit upsets users, which it assumes will form the majority of its investor base, this could have a negative impact on investor sentiment and subsequently result in a lower stock price. Client sentiment is provided by CMC Markets for general information only, is historical in nature and is not intended to provide any form of trading or investment advice — it must not form the basis of your trading or investment decisions.

What are some other IPOs going live in ? Browse our page for upcoming IPOs in Disclaimer: CMC Markets is an execution-only service provider. The material whether or not it states any opinions is for general information purposes only, and does not take into account your personal circumstances or objectives. Nothing in this material is or should be considered to be financial, investment or other advice on which reliance should be placed.

No opinion given in the material constitutes a recommendation by CMC Markets or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.